Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars |
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"After a century of being joined at the hip, the car industry and the oil industry are headed for a divorce. Cars are about to leave behind the dirty fuel-in this case, gasoline-that has powered them. It's going to have dramatic consequences throughout the energy and car industries."1 - Vijay Vaitheeswaran, Correspondent at The Economist and co-author of 'Zoom: The Global Race to Fuel the Car of the Future' "It's a subscription system much like cellular providers have. You sign up for a certain number of miles a month." 2 - Shai Agassi, Founder and CEO of Better Place.
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1] Francesca Di Meglio, "Eyeing a Future of New-Fuel Cars," http://www.businessweek.com, October 4, 2007.
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